Philips Design has been at the heart of what we do for almost 100 years. It’s in our DNA. Over these years, Philips developed from “anything with a powerplug” to a Healthcare technology company, and the Design department had to change with that. Because Design for Healthcare, especially usability, is different. It is regulated, and has a direct impact on the safety of the people using our solutions or being treated through them.
Philips is re-inventing itself after the big recall of 2022, eventually leading to an intensive reorganisation in 2023. With a passionate mindset to translate what went wrong into learnings, focussing on fewer, bigger, better propositions and ensuring both safe use and differentiating experiences. Without compromise.
This makes Design and Usability even more front and center. Driving radical end to end user centricity and process simplification. But how do you execute in an enormous, complex and changing organisation? How do you balance between regulatory compliance and wow-ing the user? Between sellability and usability? Or can we find that golden nugget to impact it all?
Let me take you through our journey, the highlights, pitfalls and learnings. I’ll share how we found ways to design with, instead of for, our end-users. How to deepen our understanding of the physical and psychological context they work in. And how we get things done between our internal departments.