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Barbara Koop


After working as an external UX consultant for 10 years, with a background in Cognitive Psychology, Barbara (co-)founded several UX- and data startups. Eventually she landed in Elsevier, and later as Director CX at Webpower and Head of UX at funda. Since 5 years, Barbara heads up the Usability competence for Philips, where usability (and Design in general) not only targets experience, but has a direct impact on use error and medical safety. She will take us along in the mission, the reality and the sometimes bumpy road to success.

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