Alberta is a senior design and transformation executive, with a deep specialism in service design, systems thinking, agile methodologies and customer experience. She focuses on transforming organizations to support the design and delivery of future-friendly, end-to-end service experiences that are insight-led, rooted in systemic understanding and deliver value for customers and businesses.

Born and raised in Italy, she has lived in California before settling in London, and she has worked in every continent except Antarctica.

She is unafraid to ask questions and challenge conventions, and people are at the center of her design process. She firmly believes that one should always under-promise and over-deliver, and is driven by curiosity and the opportunity to make a real impact, by looking after the big picture as well as paying attention to the very small things. They do matter a lot.

 

Alberta is VP of global customer experience at Sage. 

 

Prior to that, she was head of global customer experience at Vodafone Business, service design and transformation director at Lloyds Banking Group, experience design director at digital agencies in London, Sydney and Cape Town, and spent close to two decades at UCLA in Los Angeles heading engineering, digital strategy and design. She has a long track record of leading strategic projects for global brands, including Oracle, Sun Microsystems, Center for Disease Control and Prevention, HSBC, Deutsche Bank, RBS, BUPA, The Co-operative Group, EDF, Nuffield Health and T.Rowe Price.