Yuliya Martinavichene

Yuliya Martinavichene

Yuliya Martinavichene

Current role: Speaker

Empowered with 10 years experience in conducting and managing research projects on national and transnational level, I’m currently making sure that the users of all 60+ products of Genius Sports feel empowered by our software and get the most value out of each system.

Combining UX research and marketing research methods with business analytics allows me to gain unique insights from the transdisciplinary analytical perspective. Dealing with complex research problems, multi-cultural product teams, global development teams and sophisticated, multi-user products on the everyday basis, necessary requires making strong decisions not only on tactical but also on strategical level.

 

EuroIA talks