Stuck in your old organisational ways of mapping “THE ecosystem”? Are the old ways just not cutting it anymore? Do you need to effectively and efficiently bridge your customer experience with your strategic goals and business model?
In this workshop, you’ll learn how to frame design space using map experiences in a way which allows you to identify and frame design spaces that meet the strategic goals of your organisation while feeding into its business model.
Bridging pragmatic reflections that consider both the digital spaces and the physical spaces we live in and a cartographic approach to mapping, this workshop will provide you with a basic, easy-to-learn and easy-to-communicate syntax to map your customers’ experiences that can be fitted to any design process as the puzzle piece connecting narrative and ethnographic user research methods and idea generation.
In this workshop you’ll be taken through three interactive blocks where you will form paths from narrative descriptions of experience, create a user centered experience ecosystem map and finally identify specific intervention points in the ecosystem where new forms of services or products will yield better experiences.