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Focusing on the Intentions of People to make what they need

September 21, 202313:30 - 17:00IJzaal

Workshop description

Come learn about a new method for seeing, modeling, and applying the intentions of people to make apps and websites that help them get what they need done. Case studies will serve as practical examples of what works and what doesn’t.

We’ll guide you through:
How to assess the current state of a digital place to form an initial hypothesis of what people intend to do there
How to perform a gap analysis between the current state and insights from interviews with people
A novel way of distilling the intentions of people into a concise model of what drives them to engage with a digital place

A landscape of next steps for creating and validating a structural design informed by the model.

You will learn:
• To view people as more than attitudes and preferences, and begin to see them in terms of their intent and behavior, when they engage with a digital place
• The process to audit existing digital places and gather aspirational inputs from qualitative research
• To affinitize the output of the audit to create a bottom-up model of people
• About the common challenges with this methodology and how to leverage it to better understand what people need and how it can inform the information structures they’ll inhabit
• To use templates and tools for beginning this work on your own


Joe Elmendorf

Grant Carmichael

Event Info

  • Thu 21 Sep
  • 13:30 - 17:00
  • IJzaal