Business success relies on future customer behaviour. Think about the feature Spotify offers to combine playlists between friends. They anticipate that people want to listen to music together. The solution they decided to build is the feature of a blended playlist. The result could be that people listen to music for a longer period of time. Another example is OneFit providing the option to invite friends to a workout. They anticipate that people are more likely to show up for a workout if they can go with a friend.
The solutions product teams come up with are meant to drive business goals. However, whilst everyone is trying to deliver the best result from there role, there’s often a gap between product and business.
In this talk we discuss: